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WEB DEVELOPMENT

Your website is more than just a business card. Websites and landing pages constitute an essential part of your sales success or your marketing concept. You can reach your target group and gain potential new customers via your Web presence.

Web Development is the creation of websites. We offer your company interactive advertising material and micro sites, and address specific target groups via content, functionality and layout.

Focusing on customer conversion is crucial to developing successful websites.. Clients can expect a user-friendly, transparent, technologically-advanced and informative online platform for your products and services. iCrossing simultaneously considers your connection to sales channels (SEM/SEO), compliance with SEO guidelines, and target group demands and marketing aims. As a result, your company will be one step ahead of competitors.

iCrossing takes your brand and marketing and uses it to develop an appealing, well-structured easy-to-use website that is designed for visibility. We offer services that follow a holistic and lasting approach, and range from consultation to implementation:

Analysis

: Comprehensive analysis of target groups, evaluation of new technologies, conduct of usability test, testing of sales funnel and sales processes, benchmarking analysis and segmentation of potential USP types

Strategy

: Conceptual arrangement of layout, content and functionalities

Setup

: Programming, layout design, content delivery, database connection and development of content management system (CMS)

Optimisation

: Support during technical implementation and assistance of process integration, updating, A&B testing, multivariate testing procedure, success control, and search engine optimization

Reporting

: Regular and client-specific reports

iCrossing offers a connected international team with technological expertise and longstanding experience in search engine optimization. Our Web Development lives up to the best practices for creativity, and is also superior with regard to SEO and performance marketing criteria. Optimise your online visibility with iCrossing.
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