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TRACKING AND SOFTWARE DEVELOPMENT

The success of your online investments is fully measurable because of the technology behind online marketing. Comprehensive tracking is the prerequisite for knowing precisely what part of your marketing budget is profitable. Tracking enables success that is the basis for managing your company’s future campaigns.

iCrossing offers 100 percent customised software solutions. Thanks to our technology team, we guarantee success-oriented measurement of your KPIs in the online marketing field.

Tracking is not only the starting point for measuring website activity, but also for billing and optimisation of online marketing campaigns. Tracking can therefore be considered the foundation of all future online marketing measures. iCrossing focuses on SingleTag-Tracking© to guarantee your company success. Additionally, we offer high flexibility and adaptation thanks to our large in-house technology team.

With the help of our tools such as TrafficTrack©, SingleTag-Tracking©, Dashboard© and iCreator©, we assure long-term support for the success of your company.

iCrossing can provide special advantages through tracking and software development. Our services include amongst others:

Analysis

: Detailed analysis of your requirements, evaluation of new technologies, and technological feasibility study

Strategy

: Conceptual arrangement and strategy for software implementation or realisation of tracking measures, compilation of feature and requirement specification, and development of success attribution (post view vs. cost-cookie wins approach)

Setup

: Individualisation of existing software applications, development of custom software focusing on online tools, and installation of Web-based client login

Optimisation

: Support during technical implementation and ongoing control

Tracking & reporting

: Overall campaign tracking

Longstanding experience in handling data is the basis of our professionalism in the tracking and software development field. Thanks to our in-house research and development team, which consists of 10 competent technicians, we develop 100 percent customised software solutions for you. Your company also benefits from the continuous development of new and existing iCrossing tracking tools that optimise your online marketing measures.
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