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SOCIAL MEDIA MARKETING (SMM)
Sixteen million people use instant messenger, chat, and forums for maintaining their social contacts. Renowned economic studies predict that by 2010 more than 70 percent of all internet content will be created by users. Fifty percent of people in Germany are willing to purchase a product that they have read positive comments about on the internet. Social media marketing comprises strategies to successfully position your company on social platforms.
SMM is online marketing in the age of user-generated content. It aims to increase attention to your products, improve your brand’s digital reputation and deliver important feedback quickly.
Contents of discussion forums, blogs, and consumer portals influence the buying process to an increasing extent. Consequently, your digital reputation is crucial to a customer’s purchasing decision, and your company’s long term success. It is important to start a dialogue with your clients, to support positive contents and to respond to negative feedback. SMM offers you the chance to improve your online brand image and thus influence consumers positively in their buying processes.
Only with the help of a substantiated strategy that considers all aspects of SMM can you guarantee the long-term success of your company.
iCrossing focuses on a holistic approach that is based on a portfolio of services ranging from detailed research and design of comprehensive strategies, to implementation and ongoing support. The course of an iCrossing social media campaign can look as follows:
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Our expertise in Social Media Marketing is based on longstanding experience with global clients. It is this expertise, and the continuous development of new and existing innovative tools, that guarantee you the highest flexibility in SMM, from which your company will see immediate and long-term success.
SMM is online marketing in the age of user-generated content. It aims to increase attention to your products, improve your brand’s digital reputation and deliver important feedback quickly.
Contents of discussion forums, blogs, and consumer portals influence the buying process to an increasing extent. Consequently, your digital reputation is crucial to a customer’s purchasing decision, and your company’s long term success. It is important to start a dialogue with your clients, to support positive contents and to respond to negative feedback. SMM offers you the chance to improve your online brand image and thus influence consumers positively in their buying processes.
Only with the help of a substantiated strategy that considers all aspects of SMM can you guarantee the long-term success of your company.
iCrossing focuses on a holistic approach that is based on a portfolio of services ranging from detailed research and design of comprehensive strategies, to implementation and ongoing support. The course of an iCrossing social media campaign can look as follows:
•
Research & analysis
: Evaluation of the current online opinion regarding brand, products and services, as well as identification of frequent causes for negative articles•
Concept
: Development of a comprehensive social media campaign, including cross-linking with other online marketing initiatives like search engine marketing and online media•
Creation & implementation
: Build up and management of brand communities, corporate blogs, social advertising and word-of-mouth campaigns•
Supervision & optimisation
: Continuous supervision and establishment of social media marketing platform, as well as reacting to negative articles according to previously determined guidelines•
Tracking & reporting
: Customer-specific analysis of ongoing activities by use of key audience members, feedback, and action planningOur expertise in Social Media Marketing is based on longstanding experience with global clients. It is this expertise, and the continuous development of new and existing innovative tools, that guarantee you the highest flexibility in SMM, from which your company will see immediate and long-term success.
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