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PAID SEARCH
Approximately 40 million people in Germany aged 14 years and older have internet access. This equals 63.1 percent of a target age group. Ninety-five percent of prospective customers use search engines when looking for products online. Online searching is even more relevant to customers who are in the process of making purchase decisions.
Effective paid search depends on the correct keywords, landing pages, text ads and bidding strategies. Paid search aims to generate qualified website traffic, which can be achieved by displaying paid text ads in search engine listings (with Google or Yahoo!, for example) when the customer searches for related terms. The display of ads and their ranking position depends on the offered click price (“CPC”), the ad’s relevance and click-through rate (CTR), and the quality of the campaign. Compensation for the service is performance-oriented depending on the actual number of clicks that have taken place. The quality of work is a significant factor for the success of your paid search campaign.
Advantages of qualified paid search are obvious. In principle, short term campaign setups can be implemented with immediate effects. In addition, success is related to the price as well as the scalability of campaigns, and can thus be adjusted accordingly. In addition, you get the advantage of free branding and extended outreach with paid search. There is a fair balance between the effort invested and the degree of success of a campaign.
As an experienced paid search agency, we offer creation and management of your keyword campaigns. Our services include:
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Our success in paid search is based on long-standing experience with global clients. Thanks to our experts’ know-how and continuous development of new and existing tools, we guarantee that your company will benefit from both the immediate and long-term effects of these measures.
Effective paid search depends on the correct keywords, landing pages, text ads and bidding strategies. Paid search aims to generate qualified website traffic, which can be achieved by displaying paid text ads in search engine listings (with Google or Yahoo!, for example) when the customer searches for related terms. The display of ads and their ranking position depends on the offered click price (“CPC”), the ad’s relevance and click-through rate (CTR), and the quality of the campaign. Compensation for the service is performance-oriented depending on the actual number of clicks that have taken place. The quality of work is a significant factor for the success of your paid search campaign.
Advantages of qualified paid search are obvious. In principle, short term campaign setups can be implemented with immediate effects. In addition, success is related to the price as well as the scalability of campaigns, and can thus be adjusted accordingly. In addition, you get the advantage of free branding and extended outreach with paid search. There is a fair balance between the effort invested and the degree of success of a campaign.
As an experienced paid search agency, we offer creation and management of your keyword campaigns. Our services include:
•
Research & analysis
: Determination of search frequency of relevant keywords, search volumes, seasonality and click prices, as well as detailed competitor analysis•
Concept & strategy
: Definition of the campaign’s objectives, deciding on the media budget, cost allocation, selection of ideal landing pages, and compilation of deeplinking logics•
Campaign setup
: A database of keyword ranges, phrasing and creation of text ads that call on the user to act, and implementation of deeplinks•
Optimisation
: Continuous click price regulation and keyword adaptation, efficient budget allocation, bid management on ROI basis, and market screening of technology and competitors•
Tracking & reporting
: Customer-specific reporting with relevant KPIs, feedback talks, and action planningOur success in paid search is based on long-standing experience with global clients. Thanks to our experts’ know-how and continuous development of new and existing tools, we guarantee that your company will benefit from both the immediate and long-term effects of these measures.
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