28 million people have been using the internet for more than three years. And 35 million users purchased an article online in the past 12 months. With such a wide audience, you can use Online Media to extend your outreach.
It is possible to generate traffic through clicks, leads, or sales on your website with the help of online media planning. Various advertising material such as banners, microsites or search masks enable you to reach a specific target group. It is on this basis that you can generate new customers while establishing your brand successfully.
Creating awareness for your company, your products and your services while expanding your marketing network requires taking advantage of effectively applied online media. Additional outcomes are positive effects reflected in other marketing channels, such as SEM, and an increase in sales volume. In principle, it is possible to implement all online media measures with immediate measurable effects.
iCrossing conducts negotiations with marketers on your behalf. Based on a specific target audience, we assume complete control of all online campaigns because of our comprehensive range of services in the online media field with an emphasis on branding effects and performance:
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Research & analysis
: Comprehensive competition analysis, determination of advertising pressure, and identification of potential advertising media
• Concept & media planning
: Conceptual arrangement and strategy for online media planning, action planning, allocation of media budget and publication of user stories
• Creation & web development
: Formulation, design, creation of advertising material and development of landing pages
• Purchase, set-up & optimisation
: Support during technical implementation, ongoing control, adjustment of online media activities, and integration of tracking pixels on your website
• Tracking & reporting
: Client-specific analysis of current activities, optimisation of media planning and adjustment of targeting
In addition, we have access to all media planning tools as well as comprehensive iCrossing Tracking and AdServing. In addition, our NetworkSense© Mapping will help you identify relevant partner sites
We have longstanding experience with international campaigns in the online media field. Thanks to our experienced media planners and designers, we can successfully implement your online campaign.