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EMAIL MARKETING
Sending and receiving email is the primary use for private use of the internet. Eighty-six percent of all Germans use emails regularly. Thus, email marketing is important for both customer retention and new customer acquisition.
Email and newsletter marketing is an additional tool for attracting new clients and retaining clients. The success of email marketing depends on the increase of personalised emails and an adaptation to the customers’ individual needs. In addition, the setup and implementation of emails as standard communication procedure is essential. The gathering of addresses takes place via different channels. The decisive factors for effective customer communication are the user’s active approval, as well as the supply of attractive offers and relevant information by your company. What the customer expects is individuality.
Clear advantages are seen in a target group-specific email and newsletter marketing. iCrossing plans, initiates and controls various campaigns for your company. State of the art systems enable the possibility of mass dispatching. Email marketing serves as a basis for standard communication with decreasing marginal costs for the purchase of addresses. In addition to an increase in brand awareness, the user is motivated to make an active purchase.
As an experienced email marketing agency, we offer internationally-targeted campaigns to medium-sized and major customers. Our service portfolio includes amongst others:
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iCrossing offers an international, networked team and close partnerships with leading technology providers. If your company seeks an efficient, targeted, and successful implementation of your email and newsletter projects while considering the integration into your online marketing mix, then we are the right partner for you.
Email and newsletter marketing is an additional tool for attracting new clients and retaining clients. The success of email marketing depends on the increase of personalised emails and an adaptation to the customers’ individual needs. In addition, the setup and implementation of emails as standard communication procedure is essential. The gathering of addresses takes place via different channels. The decisive factors for effective customer communication are the user’s active approval, as well as the supply of attractive offers and relevant information by your company. What the customer expects is individuality.
Clear advantages are seen in a target group-specific email and newsletter marketing. iCrossing plans, initiates and controls various campaigns for your company. State of the art systems enable the possibility of mass dispatching. Email marketing serves as a basis for standard communication with decreasing marginal costs for the purchase of addresses. In addition to an increase in brand awareness, the user is motivated to make an active purchase.
As an experienced email marketing agency, we offer internationally-targeted campaigns to medium-sized and major customers. Our service portfolio includes amongst others:
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Research & analysis
: target group selection depending on socio-demographic and psycho-graphic criteria•
Concept & strategy
: Conceptual definition, email and newsletter marketing strategy in terms of action planning, target group segmentation, technological implementation, etc.•
Setup
: Definition, phrasing and compilation of email texts, configuration of mailings, address purchase, address leasing and dispatch of mailings•
Optimisation
: Continuous optimisation of mailings and A/B testing•
Reporting
: Analysis of mail activities and evaluation of campaign successiCrossing offers an international, networked team and close partnerships with leading technology providers. If your company seeks an efficient, targeted, and successful implementation of your email and newsletter projects while considering the integration into your online marketing mix, then we are the right partner for you.
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