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AFFILIATE MANAGEMENT
Affiliate Management is the online marketing activity with the biggest effect on sales. Approximately 79 percent of all companies are planning to expand their campaigns to include affiliate management. Because it is so efficient, Affiliate Management contributes the most to the bottom line of profits.
Affiliate Management acts as an extension of your sales channels and online sales activities. The customer (called advertiser or merchant) pays a commission to a comprehensive and neutral transaction platform (partner program or affiliate program network) for marketing their products and services. An affiliate (publisher or online marketing partner) then places the customer’s advertising material on their website. Affiliate networks allow for a precise attribution of success on an affiliate and advertising material level. This is made possible with a fully-scalable billing model on the basis of commission through click, lead and order.
The focus is not only about extending your sales channels, but also on the additional branding effects of advertisement and increasing brand awareness. The advantage of this online marketing measure lies primarily in the transfer of the marketing risk to the affiliate partner.
As a full service digital agency, we can develop a comprehensive affiliate strategy and action plan for your campaign. Our range of services extends from conception through to implementation, and follows an integrated approach with focus on long-term success:
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Since 2002 iCrossing has steadily acquired international customers in the field of affiliate management. iCrossing has excellent contact with top affiliates in various fields and countries as well as strategic partnerships with large partner program networks. On the basis of these conditions, iCrossing can successfully implement affiliate management projects in an efficient and targeted manner.
Affiliate Management acts as an extension of your sales channels and online sales activities. The customer (called advertiser or merchant) pays a commission to a comprehensive and neutral transaction platform (partner program or affiliate program network) for marketing their products and services. An affiliate (publisher or online marketing partner) then places the customer’s advertising material on their website. Affiliate networks allow for a precise attribution of success on an affiliate and advertising material level. This is made possible with a fully-scalable billing model on the basis of commission through click, lead and order.
The focus is not only about extending your sales channels, but also on the additional branding effects of advertisement and increasing brand awareness. The advantage of this online marketing measure lies primarily in the transfer of the marketing risk to the affiliate partner.
As a full service digital agency, we can develop a comprehensive affiliate strategy and action plan for your campaign. Our range of services extends from conception through to implementation, and follows an integrated approach with focus on long-term success:
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Research & analysis
: Report on the market situation, identification of prospective marketing partners, competition analysis, and potential analysis•
Development of affiliate strategy
: Preparation of commission models, development of promising marketing approaches, strategic planning, and establishment and support of direct cooperation•
Program setup
: Creation of program profile (concerning aims, target groups, products, etc.), positioning of program in various networks by technical setup, implementation and integration of tracking pixels, registration and account setup in relevant networks, and methods of communication & mailings•
Partner & Key Account Management
: Collaborating with top marketing partners and supervision of partnership, special support offers, program promotion, planning of events, arrangement of billing, and supervision of affiliates and networks•
Tracking & reporting
: Continuous tracking of campaigns, delivery of reports according to relevant KPIs, and securing of online marketing partnerships (quality performance control)Since 2002 iCrossing has steadily acquired international customers in the field of affiliate management. iCrossing has excellent contact with top affiliates in various fields and countries as well as strategic partnerships with large partner program networks. On the basis of these conditions, iCrossing can successfully implement affiliate management projects in an efficient and targeted manner.
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